We turn setbacks into strategy refinement and growth. After applying for the same Innovate UK call twice, second time with an improved application, where we addressed all the feedback received from the previous one, and still receiving a much lower score, it was time for a review and refinement of our strategy. We are tremendously grateful to Practera, who are becoming an increasingly important part of this strategy and have brokered yet another project for us, this time with the University of Westminster. Our team of student consultants, Haresa Habibur, Gurneet Virdi, Nikita Mistry, Nathaly Olmedo, Hitarth U., and Alexandru Iurea, analysed our past grant funding applications and future opportunities for us in 2025.