Visual: Amanrissya Maharani
Copy: Eilene Napitupulu
In today’s digital-first world, a powerful #digital #marketing #strategy is a #business essential. For our company it is key to reaching new markets, standing out and building lasting relationships with customers.
With this in mind, we yet again partnered with Practera, to collaborate with The University of Nottingham student #consultants Zoe Laver, @Isabelle Grandage, Manasvi Gurung, Charlotte Kemp, Dominic Davidson, and Jasmine Sachdeva, who helped us to prepare better for the global launch of our innovation, Shakesphere 3.0.
The report they produced evaluates our current practices, identifies areas for improvement, and provides actionable recommendations to strengthen Y Entertainment’s presence in the international market. To fully establish our position online, improvements in our social media strategy are needed, particularly to expand our global reach in the #Chinese market.
One key insight from the report is the importance of maintaining consistent and strategic activity on LinkedIn, where regular, purposeful content is essential for building stronger brand awareness and connection. The report also highlights the need for a strong presence on Weixin/WeChat, a critical platform in #China, and points to examples from the creative industries — such as POP MART with their #Labubu dolls and Louis Vuitton with its #Shanghai installation, The Louis.
Moreover, the report concludes that ongoing collaboration with academia is vital for driving sustainable growth across both the #UK and Chinese markets, enabling us to make a meaningful #international impact.
